Client
Swire Properties, Luijiazui Properties

Company
LWK+Parntners

Location
Qiantan, China

Field
Tenancy design guidelines

Description
LWK+Parntners invited KYKL & Co. to create a consistent and professional design layouts for Qiantan Takoo Li Tenancy Design Guidelines. The look and feel of the project was inspired by the concepts of the architecture and interior design. Simple grids and the yellow brand colour direct the eyes and balancing the spreads. The book will be distributed to all the new tenants as a guide to decorate, install and renovate their stores.

Client

ShiftCam

Company

KYKL & Co.

Location

Hong Kong, China, Taiwan, Japan and USA

Field
Branding design, visual identity, stationery, Kickstarter and Indiegogo pages, marketing collateral, exhibition booths, web design

Description
In early 2017 ShiftCam was founded with a mission to reinvent mobile photography, making it even more convenient, compact and comprehensive. The aim of this brand is to enable the most seamless transition from smartphone to professional camera.

I was responsible to help ShiftCam to build the branding design system in order to create a sleek, consistent and unique design throughout their marketing collatoral, product packaging, stationery and events.

shiftcam.com

Client
Luijiazui Properties

Company
Benoy

Location
Pudong, Shanghai, China

Field
Brand strategy, naming, brand manual, visual identity, stationery, web design, environmental graphics, signage and wayfinding, marketing collateral

Description
L+Mall is a mixed-use development located at the mid point of Century Avenue in Shanghai. The master plan for the porject envisions a civic development integrating public transit, cultural amenities, public open space, business and retail uses. The development will become a new urban centre within Shanghai.

The client requested our team to create the brand strategy and branding design for this place and integrated the brand into the environmental graphics in order to portrayed the new identity of Luijiazui Properties with positive and innovative thinking and style – ‘Embracing the future’ – a very strong statement for the company. A new brand which leads the company into a world-class level with a great extension in the future.

Client
Devthren Limited

Company
KYKL & Co.

Location
Hong Kong

Field
Naming, branding design, logo design, Kickstarter and Indiegogo pages, packaging designs, marketing collateral

DescriptionLumiiAir is the world’s first and only all-in-one humidifier, adjustable LED light ring, camera lens array, and Selfie Mirror. This pocket-sized beauty doesn’t just change your skin care and your social sharing – it changes your social life. And that’s huge.

The objective was to create naming, visual identity, visual language and unique packaging for LumiiAir that would reflect beauty, purity and modern. Founded on principles of balance and simplicity, the inspiration of the logo came from the product itself and its colours and tones.

Client

Qi Lu Jia Yan

Company

KYKL & Co.

Location

Hong Kong

Field
Logo design

Description
Design a logo identity for Qi Lu Jia Yan (齊魯家宴), a traditional Shangdong restaurant located in Wan Chai, Hong Kong. The design is inspired by the Chinese traditional artchitecture and the meaning of home in Chinese culture.

Client
HNA

Company
Benoy

Location
Haikou, Hainan, China

Field
Logo design, visual identity guidelines, environmental graphics, signage and wayfinding, marketing collateral

Description
Mova is located in the CBD of Haikou and adjacent to Guoxing Avenue and Hainan Provincial Government. The project is committed to enhance the lifestyle quality of the residents in Haikou and Hainan Province, as well as improving the community with a concept that provides a more comprehensive, inclusive, welcoming and fashionable shopping environment.

The aim of this project is to build the name and brand, and integrating with the wayfinding signs. The name “Mova” means movement and viva, it represents timeless and balanced energy. The design concept consists of the sun and moon elements that conveys the idea of eternity, and becomes a cohesive and unique identity.

Client
Bebcare

Company
KYKL & Co.

Location
Hong Kong

Field
Apps UI design, packaing designs, shopify e-commerce website, booth designs, kickstarter and indegogo pages, logo re-design, marketing collateral

Description
Bebcare is a company specialising in the production of the world's lowest emission digital baby monitor. Our best selling digital audio baby monitor, video baby monitor, and smart WiFi baby monitors.

The project’s aim is to re-brand the whole visual language system. The most challenging part of this project was to re-design the mobile apps for the baby monitor. Improving their user experience by simplifying the design and structure of the user interface. Simplicity, comfort, and trust are all vital parts of their brand and were incorporated in the apps design.

The symbol of the logo was due to its parental love, nurturance and protective characteristic, and it symbolizes care and love. The whole visual identity system now looks professional and child-oriented, appealing and bold, yet soft, kind and clean.

bebcare.com

Client

Adorarmi

Company

KYKL & Co.

Location

Hong Kong and China

Field
Rebranding design, logo designs, brand manual, stationery, packaging, marketing collatoral, event design, web design

Description

Adorarmi is a kids fashion brand. The company name originates from the Italian word “adoro”, which means “adore me”. Adorarmi advocates fashion, comfort, security and fun as the core of the brand. There are designer series, classic series and basic series.

My responsible was to work on the whole rebranding design for this company such as logos, brand manual, motifs, packaging, website and other marketing materials.

Client

Genesis

Company

Eight Partnership

Location

Beijing, China

Field
Brand strategy, brand manual, visual identity, environmental graphics, signage and wayfinding, marketing collateral

Description
Genesis Beijing is designed to be a new positive intervention in the future of cities. Genesis Beijing is a social business project with large amounts of our profits re-directed into the cultural and educational aspects of the site. It is our intention to invite the city in – as far as possible, the site will serve the community members, the neighbourhood and people across the city.

Being part of the team at Eight Partnership, I was responsible to help building the look and feel and visual identity system of the brand and integrated the brand into the environmental graphics and collateral in order to create the elegance of the brand, not only aesthetically but also from a functional standpoint.

Client
Artisan Hub

Company
K11, New World Development

Location
Hong Kong

Field
Visual decoration and installation

Description
Artisan Hub is an ideal place for the young generation who often strives for work-life balance, located at the heart of San Po Kong industrial and business area, next to the Kai Tak Business Area.

In this project I was responsible to design Chinese New Year decoration and installation for this place. By using simple shapes and playful colours to create a series of illustration that represent the celebration of Chinese New Year.

Client
Central China Real Estate Limited

Company
Benoy

Location
Zhengzhou, China

Field
Visual identity guidlines, logo design, stationery, environmental graphics, signage and wayfinding, web design, marketing collateral

Description
Kai Xuan Plaza, Zhengzhou, China is located at the intersection of busy Huayuan Road and Nongke Road. The project has become an important focal point in the area, seamlessly connecting commercial retail facilities, commercial towers and high-end residential towers on the plot to the subway: Both sides include Grade A office twin towers, office parks and commercial blocks. Designed to provide people with a comprehensive experience destination. The high-end shopping mall will create a new shopping and dining destination for surrounding residents and business people.

Being part of Benoy’s graphic design team, we worked closely with the client and created a strong and memorable visual identity system and environmental graphics for the project.

Client
Devthren Limited

Company
KYKL & Co.

Location
Hong Kong

Field
Leaflet design

Description
The Barisieur - coffee alarm clock is a premium alarm-clock that wakes you up with a freshly brewed coffee

Design a summary product leaflet for Barisieur. Showcasing the features and functions of the coffee machines and maintaining elements and colors from the brand.

Client
Jarret Jewellery

Company
Marketing Eye

Location
Sydney, Australia

Field
Web design

Description
Jarrett Jewellery is a second generation family owned business that has been trading in Sydney for over 40 years. We pride ourselves on our stance of excellence in knowledge, design, manufacture and service.

As part of Marketing Eye team, I was responsible to work with web developers to redesign and redevelop its e-commerce website including all UX/UI details and components. The turqouise colour chosen was used as a way to accent and highlight the brandmark and is used in conjunction with various whites, grays and blacks throughout the website. The overall design focused on using simple and minimal design to showcase all the collections and products.

Client
Capsulier

Company
Devthren Limited

Location
Hong Kong

Field
Branding design, logo design, stationery, VI guidelines, Kickstarter and Indiegogo pages, Shopify website and marketing collateral

Description
Capsulier is a mess-free capsule maker. It’s a very attractive device fills a reusable capsule with a consistent volume, density and tamping pressure with zero mess. Just place ground coffee into the top, insert an empty Capsi capsule at the bottom and pull the lever for a perfectly filled capsule.

In this project, I was assigned to work on the whole visual identity system, from logo design to marketing collateral. The logo design was inspired by the reusable capsule. I wanted to highlight freshness, minimalism and simplicity throughout the visual language by using white, lime green and brown tones. I supported these factors with strong and unique typography as well.

capsulier.com

Client

Devthren Limited

Company

KYKL & Co.

Location

Hong Kong

Field
Leaflet design, product presentation

Description
Design a product leaflet and presentation for Cobble Pro to showcase the existing and new products. All the design layouts show professional product images and employing blue and black as the brand colours to tie everything together with consistency.

Client
Marshall & Gibson Lawyers

Company
Design Direction

Location
Sydney, Australia

Field
Web design, HTML & CSS, wordpress development

Description
Marshall and Gibson Lawyers requested me to renew their existing website into a Wordpress CMS website in order for clients to update the contents, case studies and news on their website. It is a responsive website which can be viewed on different devices. Our aim for this project was to help strengthen the look-and-feel of their company and tie everything together, while presenting more of their services and case studies.

www.marshallgibson.com.au

Client
KOHO

Company
K11, New World Development

Location
Hong Kong

Field
Visual decoration and installation

Description
KOHO is New World Development’s Kowloon Head Office, located in Kwun Tong district, it fully demonstrates the spirit of The Artisanal Movement. KOHO is renovated to the highest artisanal standards, providing the staffs with an enhanced and expanded working environment and also create an inspirational environment for creativity and innovation.

The client assigned me to design Christmas decoration and installation for this place. The design concept is inspired by Mondrian (DeStijl art movement). It is using pure shapes and basic colours to interpret the beauty of simplicity of modular order and grid. By using Mondrian’s composition style - black outlines, blocks and basic shapes with colourful and playful colours to create a Christmas theme for KOHO.

Client
Dragon Group Events Pte Ltd

Company
Marketing Eye

Location
Singapore

Field
Business card, leaflets, brochures, ads

Description
Dragon Group Events Pte Ltd is an events management company blending both business and pleasure through the organisation of corporate and events and adventure tours for enthusiasts.

The client assigned me to develop business card and a wide range of attention-grabbing marketing collateral that showcases the company’s existing brand in bold and contemporary style. All the designs are consistent and flexible for any applications. They are mainly based on lines, grid, rectangle and square shapes.

Client
Systemix

Company
Marketing Eye

Location
Melbourne, Australia

Field
Branding design, logo design, stationery, web design, marketing collaterals

Description
Systemix works with project or organisation using a range of project and business excellence models to develop a sound, holistic understanding of a unique project or business "system, identifying the best leverage points for driving change and performance.

I was responsible for sorting out and defining Systemix's new brand, creation of their comprehensive brand style guide and applying them to their applications.

Client
We Build It

Company
Marketing Eye

Location
Sydney, Australia

Field
Web design

Description
We Build It is a construction company to take the customers through an organised and trouble free construction process of commercial and residential.

The design brief of this project is to redesign the website to make it more accessible and user-friendly. Overall, with its modernistic touches and contemporary styling, the web deveopers and me have created a website that able to showcase the core brand value, the works and services that We Build It provides.

Client
ARfuels - Australian Renewable Fuels Limited

Company
Marketing Eye

Location
Melbourne, Australia

Field
Annual report

Description
Australian Renewable Fuels Limited is Australia's only national biodiesel company with plants in Victoria, South Australia and Western Australia.

My responsible for this project is to design the 2012 annual report for this company, based on their existing brand’s colour palettes and incorporate environmental style of images to create a new interpretations and contemporary feel for the annual report. The report uses very strong imagery, treated with bold treatments and infographics.

Client
FxPro

Company
Marketing Eye

Location
Sydney, Australia

Field
Campaign design, invitation, edm, event banner

Description
FxPro is on a mission to enable traders to realise their trading potential through the provision of breaking forex news, an online FX Trading School, 9 trading platforms 24/5 support and a great selection of indispensible tools for traders.

FxPro was one of the sponsors to organise SuperRuby around Australia. They assigned Marketing Eye to help to promote this event. My responsibility was to work on the campaign design such as event banners, invitations and eDM.

Client
Eutility

Company
Marketing Eye

Location
Australia, Singapore, New Zealand and United Kingdom

Field
Branding design, logo design, stationery, ads, roll-up banners, marketing collateral

Description
Eutility is wholly Australian owned company. Providing corporate energy and telecommunications cost management solutions to Australian and international companies.

Eutility approached Marketing Eye to rebrand for their company and to ensure consistency within the brand. Being part of the team, I was helping to re-create a strong recognisable and well crafted brand identity across all applications.

Client
Principal Partners

Company
Marketing Eye

Location
Melbourne, Australia

Field
Logo design, stationery, marketing collaterial

Description
Principal Partners is a company to provide wealth management solutions to their clients. Principal Partners is owned independent of any financial institution, fund manager or bank and is licensed to provide advice on a wide range of investments.

In this project, I have to renew their existing logo identity and develop a complete identity system and brand collateral for Principal Partners. The goal of this project is to make the brand reflects the company's style and personality - minimal, trust, elegant and professional.

Client
Thompson Clarke

Company
Marketing Eye

Location
Sydney, Australia

Field
Web design

Description
Thompson Clarke is a leading maritime consultancy firm in Australia. They specialise in the provision of prompt and expert operational, commercial and executive recruitment advice to all maritime consultancy enquiries.

The design brief is to re-design the existing website and create a showcase website that highlights their services and functionalities. The goal is to restructure the whole website and design a very user-friendly site with a clean UI and an intuitive UX to give customers and potential clients an easy-to-navigate experience. There are colourful and nice images throughout the website with strong key messages on each page to make the brand more powerful.

thompsonclarke.com.au

Client
Tekin Suspension

Company
Design Direction

Location
Melbourne, Australia

Field
Web design

Description
TeKin Suspension is dedicated to constant evolution in the performance of mountain bike suspension. The ethos of TeKin Suspension is simple: to provide the utmost level of support and uncompromised servicing of FOX Racing Shox products.

With clear directions and understanding of the client’s brand and needs, I’ve re-designed the whole website for the client. The web design was tailored to showcase the best of the products and services. Through the choice of typography, layout and User Experience, the web design for Tekin Suspension fits the company’s look. This exciting, sleek look gives customers the impression of professionalism and modernity and gives a sense of trust to the consumer.

Company
Marketing Eye

Description
AVT Services is Australia's foremost vacuum and cryogenics specialist. They offer customers a complete portfolio of new vacuum equipment, with a select range of reconditioned vacuum pumps and pumping systems.

In this project, I have to redesign the whole branding for the client in order to inject some modern and sophisticated styles into the identity while still retaining the professionalism that they have established throughout the years. 

www.avtservices.com.au

Client

Next Telecom

Company

Brightbox Marketing

Location

Sydney, Australia

Field
Brochure

Description

Next Telecom is an established Australian owned telecommunications Service Provider servicing the Medium to corporate business markets in Australia.

The brief was to create a corporate look and feel business plan booklet with modern and sophisticated style by using their brand colours throughout the layouts. Printing on uncoated paper stock to give a little bit of texture on the design and all the black and white photos.

Client
Four Olives

Company
Marketing Eye

Location
Sydney, Australia

Field
Menu, web design

Description
Four Olives is a restaurant in Manly, Sydney. They provide the best gourmet food, cheese and coffee for everyday living. They aim to inspire and excite the imagination of food lovers. Their delicatessen brings food and culture together with a main focus on fresh and traditional food, cheese and coffee.

They values original taste and flavors, but adds a modern twist. My job was to re-design the menu and website that reflected Four Olives’s charm, friendly nature and taste of origin influence.

Client
Salvation Army Family Store

Company
39 Plus Limited

Location
Hong Kong

Field
Wall graphics, posters and mission statement

Description
The Salvation Army has 18 Family Stores in Hong Kong and Macau. They collect items from the public and organisations. Then they sell the items in our Family Stores and make use of the net proceeds to fund their community services in order to help more people in need. Some items are also given to the needy directly.

39 Plus Limited was responsible for the interior design of the stores in Wan Chai, Whampoa Garden and Prince Edward, and assigned me to work on all the wall graphics, posters and mission statement in this project. The aim of this project is illustrating graphics that promotes the green culture to reuse and recycle resources, and shows the missions of Family Stores.