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KYKL • Ka Yin Karen Lam • Branding • Art Direction • Graphic Design
  • ABOUT
  • PORTFOLIO
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Eutility

Company
Marketing Eye

Description
Eutility is wholly Australian owned company. Providing corporate energy and telecommunications cost management solutions to Australian and international companies.

The brief of this project was to rebrand for Eutility to ensure consistency within the brand, helping to create a strong recognisable and well crafted identity across all applications. The unique identity with a vibrant and strong colour palette. It is a friendly and sophisticated brand identity style that help Eutility to stand out from the competitiors.

www.eutility.com.au

 

Thompson Clarke

Company
Marketing Eye

Description
Thompson Clarke is a leading maritime consultancy firm in Australia. They specialise in the provision of prompt and expert operational, commercial and executive recruitment advice to all maritime consultancy enquiries.

The design brief is to redesign the existing website to a new modern and professional website. The aim is to restructure the whole website to become  user-friendly and attract more target audiences to look at the website. There are colourful and nice images throughout the website with strong key messages on each page to make the brand more powerful.

thompsonclarke.com.au

  

AVT Services

Company
Marketing Eye

Description
AVT Services is Australia's foremost vacuum and cryogenics specialist. They offer customers a complete portfolio of new vacuum equipment, with a select range of reconditioned vacuum pumps and pumping systems.

In this project, I have to redesign the whole branding for the client in order to inject some modern and sophisticated styles into the identity while still retaining the professionalism that they have established throughout the years. 

www.avtservices.com.au

  

Refresh Retail

Company
Marketing Eye

Description
Refresh Retail is a distributor of commercial refrigeration products. They have extensive experience in retail, refrigeration and shop fitting. They provide services and source products to suit retailers.

For Refresh Retail's project, I have to design the logo and other stationery applications such as business card, letterhead, website and presentation template, etc. The concept of the identity is using an element of barcode as the theme and incorporate with simple logotype to keep the brand simple and fresh but memorable.

www.refreshretail.com.au

  

ARFuels

Company
Marketing Eye

Description
Australian Renewable Fuels Limited is Australia's only national biodiesel company with plants in Victoria, South Australia and Western Australia.

I were invited to design the 2012 annual report for this company, based on their existing brand’s colour palettes and incorporate environmental style of images to create a new interpretations and contemporary feel for the annual report.

 

Jarrett Jewellery

Company
Marketing Eye

Description
Jarrett Jewellery is a second generation family owned business that has been trading in Sydney for over 40 years. We pride ourselves on our stance of excellence in knowledge, design, manufacture and service.

The brief of this project was to redesign the website to modernise the brand and to improve the sales. The layout of the site shows simplicity and minimalism featuring nice imagery throughout the website. It showcases their services and products, and easy for customers to get information from the site.

 

Thailand Grand Festival

Company
Marketing Eye

Description
The annual Thailand Grand Festival 2013 is an event at Darling Harbour, Sydney. The aim of the event is to encourage people to experience Thailand and to promote Thailand's culture, arts and crafts, food and music.

The theme for the event is Songkran – a traditional Thai water festival. Therefore, I design the marketing materials with strong, colourful and exciting styles to inline with the festival's theme and spirit.

www.thailandgrandfestival.com.au

  

We Build It

Company
Marketing Eye

Description
We Build it is a construction company to take the customers through an organised and trouble free construction process of commercial and residential.

The design brief of this project is to redesign the website to make it more accessible and user-friendly. The new website is simple and organised by using nice images and icons, colours and typefaces. It also communicates with the brand's messages in the slideshow.


Dragon Group

Company
Marketing Eye

Description
Dragon Group Events Pte Ltd is an events management company blending both business and pleasure through the organisation of corporate and events and adventure tours for enthusiasts.

The client assigned me to do business card and some marketing materials for them. To inline with their existing branding, all the applications are based on their brand’s colour palettes. The design of all the materials are consistent and flexible for any applications. They are mainly developed by lines, grid, rectangle and square shapes.

 

Four Olives

Company
Marketing Eye

Description
Four Olives is a restaurant in Manly, Sydney. They provide the best gourmet food, cheese and coffee for everyday living. They aim to inspire and excite the imagination of food lovers. Their delicatessen brings food and culture together with a main focus on fresh and traditional food, cheese and coffee.

The goal of this project was to create a beautiful website and menu to gain more customers to go to the restaurant. The new website is easy for people to find information and also get a sense of the dining experience.

www.fourolives.com.au 

 

Principal Partners

Company
Marketing Eye

Description
Principal Partners is a company to provide wealth management solutions to their clients. Principal Partners is owned independent of any financial institution, fund manager or bank and is licensed to provide advice on a wide range of investments.

I have to developed a complete identity system and brand collateral for Principal Partners. The goal was to achieve a clean and professional look. The brand reflects the company's style and personality.

 

Tekin Suspension

Company
Design Direction

Description
TeKin Suspension is dedicated to constant evolution in the performance of mountain bike suspension. The ethos of TeKin Suspension is simple: to provide the utmost level of support and uncompromised servicing of FOX Racing Shox products.

At Design Direction, I have to redesign the website for this client. The design concept was to create a modern and trendy website with nice products' photos throughout the pages. The website now is more clean and easy to navigate and also develop the brand personality.

 

FxPro

Company
Marketing Eye

Description
FxPro is on a mission to enable traders to realise their trading potential through the provision of breaking forex news, an online FX Trading School, 9 trading platforms 24/5 support and a great selection of indispensible tools for traders.

FxPro was one of the sponsors to organise SuperRuby around Australia. They assigned Marketing Eye to help to promote this event. My responsibility was to design marketing collateral such as event banners, invitations and eDM.

 

Systemix

Company
Marketing Eye

Description
Systemix works with project or organisation using a range of project and business excellence models to develop a sound, holistic understanding of a unique project or business "system, identifying the best leverage points for driving change and performance.

I was responsible for sorting out and defining Systemix's new brand, creation of their comprehensive brand style guide and applying them to their applications.

 www.systemix.com.au

Eutility

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Thompson Clarke

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AVT Services

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Refresh Retail

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ARFuels

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Jarrett Jewellery

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Thailand Grand Festival

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We Build It

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Dragon Group

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Four Olives

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Principal Partners

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Tekin Suspension

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FxPro

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Systemix

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