Do you like beers? Would you like to try a Heineken Cube?
These innovative stackable bottles will easily fit into your refrigerator, no space lost. It's designed for Heineken beer by French industrial designer Petit Romain.
The concept of this packaging will result in cost saving during transportation and storage. More shelf space for stores and less impact on environment.
The Heineken Cube is still just a concept that has no official date for general release. While the Cube is a new concept, the idea of a square beer bottle is not a new idea to Heineken. The beer maker attempted in 1963 to help with recycling, and so the bottle could be used in construction.
It’s hard to argue with the fact that these cube beer bottles would be much easier to pack and stack, saving companies money on shipping which would hopefully translate to a reduction in both carbon emissions and price.
Anyway, the design looks good and cool. But these little cute babies don't appear to allow for easy drinking straight from the bottle.