This virtual grocery store has attracted more than 10,000 new customers and boosted Homeplus’s online sales by 130 percent. The retailer is now number one online and a very close 2nd in physical grocery sales in South Korea.

The idea of this virtual gorcery store is brilliant and the strategy makes productive use of commuters' waiting time, while simultaneously saving shoppers time spent going to the supermarket.

Thanks to Toxel for the info and image!